The Thinking Process Behind Every Video I Make
An in-depth look at how I think about creating
When I think about the way my videos begin, most of the time it starts with a feeling.
A strange thing happens when you spend enough time creating. Your mind begins storing moments. Pieces of films you have watched. Sounds of engines. Certain roads you have driven down. A line of dialogue that stayed with you long after the scene ended.
All of those fragments sit somewhere in the background of your mind.
Then eventually, they begin connecting.
For me, that connection often happens during my walks at night.
Every night I will walk five or six miles. No music, no phone, no noise. Just quiet streets and time to think. Those walks have become one of the most important parts of my creative process because it is the only time my mind is not being pulled in ten different directions.
When everything becomes quiet, ideas begin to surface.
Sometimes it starts with a simple image. A car sitting under a streetlight. A fighter jet passing across an empty sky. A driver behind the wheel of a Mustang before starting the engine.
Other times it begins with words.
A line of dialogue appears in my mind. A monologue that could open a scene. A voice speaking over the sound of an engine in the distance.
I will find myself walking and suddenly imagining how a video might begin before anything has even been filmed.
What would the first sentence be?
What emotion should the viewer feel within the first few seconds?
What kind of world is the scene taking place in?
